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Metadata > IPTC Metadata

Best Practices for Using IPTC Metadata to Tell Stories

Using IPTC Metadata fields like Keywords, Star Ratings, Title, and Description is the most reliable way to tell your clients’ stories. IPTC metadata is highly searchable in most photo applications. To be most effective, IPTC metadata needs to be consistent and logical. Knowing the rules is important too. There are characters that should not be used in Keywords, but that can be used in a Description.

In these posts, I’ll be giving a lot of examples and weighing the pros and cons of different approaches.